An insight into the way he thinks…
I find Marc extremely inspiring. It’s not just his rugged good looks and his sexy futuristic and sometimes downright bizarre designs; it’s his attitude; no nonsense, no pretence.
Marc’s is no elitist, he’s down to earth, Marc exudes confidence without any hint of arrogance. His desire when designing is to make things simple, to look for the logic somewhere. When asked about some of the large companies Marc does design work for like Nike and Ford he has this to say “I look for simple things—the straightforward parameters of a project—and once I’ve digested that and created the framework within which to work, it’s joining the dots, really. More often than not it’s a very straightforward and methodical process, so much so I find myself scratching my head, thinking, you know, that wasn’t that hard, was it? I wonder why you couldn’t have done it by yourselves.”1 I just love the way he thinks, to describe his design process as ‘just join the dots’, there’s no pretence there. Another example of his non- pretentious nature is the name he gave the concept car he designed for Ford in 1999; Marc called it 021C, that’s it. Why did Marc call it 021C? Because that’s the name of his favourite orange pantone colour. 021C Pantone Orange, simple. (Although, I have seen this concept car in green as well, that’s where I do get a little confused, but never mind that.) Now where was I? Oh that’s right, simple.
Marc just loves to make things, he always has; his advice to novice designers is this: “Always make things”2 Simple.
Marc just wants to improve the world, to rid the world of bad design. On the subject of what makes good design Marc has to this to say: “For me as a designer it is vitally important that I create objects that people form a bond with. Objects that you love to have around and you don’t really know why… objects that you keep with you for the rest of your life. I like the idea of high quality products that you never want to replace or need to replace. Objects that will be repaired and continue to work and be current and classic. An object like that is a successful design.”3 Totally Marc! and don’t you agree? We’d all probably love an original Marc Newson Design Art piece, a sculptural piece of furniture that is only one of a few but let’s face it, not many of us can afford such a piece. Luckily for us though, Marc has designed something for everyone. Many of his smaller design pieces are completely accessible. Marc has designed salt and pepper grinders and cutlery for Alessi. Clothing for G-Star RAW, sunglasses, jewellery and watches, although at $39,000 for his Horizon model made for the company that Marc founded and owns, Ikepod, maybe it’s not so accessible. Marc has designed jets, restaurant interiors, bicycles, telephones, ovens and suitcases, I’m sure I’ve left something out. The man is a phenomenon.
I’ll finish with two more insights into the mind of Marc.
When asked which one of his designs he likes the most Marc’s reply is: “All of them – actually!”4
And the one I just looooove.
When asked what design he likes the most? Marc’s answer is, “the human being.”
Like I said, “What’s not to like?”
http://online.wsj.com/article/SB10001424052748703983104576262833203417042.html quote 1
http://www.designophy.com/interview/design-article-1000000019-marc-newson.htm quote 2,3,4